Burger King Adds Satisfries to Kids’ Meals
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The chain is, however, launching the next phase of TV spots for Satisfries this week. The spot was created by Culver City, Calif.-based Pitch. When Satisfries came out in the fall, the company didn’t confirm whether they were just a limited-time product or a permanent menu fixture. Mr. Hirschhorn declined to confirm whether Satisfries were given permanent status, saying only that their addition to the kids menu was “a step in the right direction.”
During Burger King’s fourth-quarter earnings call in February, the company did not provide exact details on the success of Satisfries. In what seemed to be a resetting of expectations for what it originally indicated would be a blockbuster, North American President Alex Macedo said only that Satisfries “continue to drive traffic and are incremental to our classic French fry purchases. They also differentiate the Burger King brand as a true innovator in the [fast food] industry.”
The chain in February posted its second consecutive year of same-store global sales growth, up 0.5% for the year compared with a 3.2% rise in 2012. The chain’s U.S. and Canada same-store sales for the full year were down 0.9%; they were up 3.0% in 2012.
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