Oct
07
Burger King Rides the 'It' Wave and Advises, 'Never Trust a Clown'
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The big screen remake of Stephen King’s “It” has been dominating the box office both in the U.S. and overseas. In Germany, it broke records, earning a record $11.6 million its opening weekend, the largest ever for a horror film in the market, according to Box Office Mojo.
So along with Hamburg-based independent German agency Grabarz and Partner, Burger King jumped on the popularity of the film with a simple in-theater stunt. After German viewers had their fill of horror, BK projected on the screen right before the credits the simple message: “The moral is … never trust a clown,” shortly followed by the Burger King logo.
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