May 04

Burger King Names Natalia Franco Exec VP-Global CMO

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CHICAGO (AdAge.com) — Burger King has tapped Natalia Franco as exec VP-global CMO. Ms. Franco was previously global VP-marketing and innovation at Coca-Cola Co., where she was charged with supervision of the brand's division that serviced BK rival McDonald's. She will report directly to CEO John Chidsey and start her new role May 17.

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