Feb
19
Burger King is 'very proud' its Andy Warhol Super Bowl spot flunked the Ad Meter
Posted in: Uncategorized
Burger King took a huge gamble at this year’s Super Bowl: It ran 45 seconds of vintage footage of Andy Warhol eating a Whopper during a game in which 30 seconds of ad time was going for more than $5 million.
“It’s so radically different, I’m shitting my pants,” Burger King Global Chief Marketing Officer Fernando Machado said before the ad ran, referring to the risk he was taking.
By a lot of measures, the CMO might need to change his slacks again.
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