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Print
Burger King

Burger King rolls out a new print media campaign with the tag “We warned you it was big.” In its signature tongue-in-cheek tone, the brand pokes fun at the exaggerated size of some of their own sandwiches such as Mega Stacker and Whopper, showing in video x-ray images of the faces of some real customers that had trouble taking such wide bite. The campaign is a DAVID SP creation.

Advertising Agency:DAVID, São Paulo, Brazil
Managing Director:Sylvia Panico
Creative Vp:Rafael Donato
Creative Director:Edgard Gianesi
Copywriter:Bernardo Tavares, Maicon Silveira
Art Director:Paulo Damasceno
Account:Carolina Vieira, Rafael Giorgino, Juliana Chediac, Roberta Magalhães
Plannning:Daniela Bombonato, Carolina Silva, Bruno Gomiero
Media:Marcia Mendonça, Mateus Madureira, Felipe Braga, Renata Oliveira, Rafael Salles
Estudio:Malagueta Studio
Executive Producer:Marcello Baltazar
Client Approval:Ariel Grunkraut, Thais Nicolau, Bruna Yoshida, Mariana Santos, Stephanie Pellin