Bullshit On Cannes: Ghost Ads, Cannes Farms And Cannes Itself Isn’t Going To Listen To The Industry

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Cannes has come and gone. The festival officially ended in late June, but the ad world is still aflutter with cries of foul. One question has been filtering to the top of blogs and ad magazines: What to do about Cannes?

This year’s festival like the many that have gone before had the annual outing of fake ads beginning, but not ending with JC Penney’s “Speed Dressing.” The dark side of client dabbling also hit the spotlight when Amnesty International ran an ad just once in order to qualify for the awards.

These dust-ups have lived beyond the life of the festival and regenerated across the blogosphere with new details and bold speculation attached. In the internet age, where everyone is a journalist, twitter confirms rumors and nosy blogs (just like this one) look to entertain, skeletons in the Cannes closet will continue to filter to the top of Google rankings. What once was privy to those in the industry is now fodder for everyone to enjoy – like it or not. So, what are we going to do about it? As R/GA CCO Nick Law put it in Adweek, it “is first and foremost a business. It will do what it has to do to survive.” Really? Then they best get on it.

After the jump, see what Cannes is prepared or rather, not prepared to do to tighten up the Cannes Lions Festival…”

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