Building Branded Voice Experiences: 6 Things to Know
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In 2017, more than 24.5 million voice-based devices will be shipped to consumers — effectively quadrupling from just 6.5 million in 2016. And as adoption continues to explode, the technology itself will continue to evolve and grow more advanced.
For advertisers, this is a huge opportunity. Voice-assistant technology unlocks a new form of “always-on” interaction between consumers and their favorite brands. It opens up an instant, hands-free and frictionless dialogue right in your own home, without having to keep a mobile device constantly at your side. As this technology becomes ubiquitous, brands will try to monetize their audiences through “voice-native” ad experiences.
But as with any new and emerging marketing channel, meeting the opportunity is easier said than done.
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