Budweiser scraps 'America' cans, debuts new brew linked to George Washington
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When Budweiser rebranded itself as “America” two summers ago, it was a risky move that mostly paid off, at least when judged by the gobs of media attention it garnered. Even Donald Trump, then a candidate, weighed in, attempting to take credit. The brewer brought the “America” branded cans and bottles back last summer, and added a camouflage version.
This year, Bud is scrapping the special packaging in favor of a new patriotic approach–one linked to a founding father. Staring this month, the brew will roll out a limited-edition variety called “Freedom Reserve Red Lager” that the brand says is “inspired by George Washington’s hand-penned recipe from his personal military journal dating back to 1757.”
A portion of the proceeds will go to Folds of Honor, a nonprofit organization that provides educational scholarships to military families. Budweiser has partnered with the group for seven years, including on the America packaging.
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