Hasta La Creative!

The Budweiser puppy is back … sort of. And it’s at risk.

The brew is seeking to recapture some of the magic of its popular “Puppy Love” Super Bowl spot with a new anti-drunk driving digital video featuring a man and his dog. The spot uses the same breed — a Yellow Lab — as the Emmy-nominated Clydesdales Super Bowl ad. The dog in the ad is not the same one shown in “Puppy Love,” which actually made use of several pups. But Bud stuck with the same breeder for both spots.

The Anheuser-Busch InBev-owned brand used a different creative team this time: Anomaly was the agency behind “Puppy Love,” while Bud used Momentum Worldwide as the creative consultant for the new spot, called “Friends are Waiting.”

Continue reading at AdAge.com