Hasta La Creative!

Despite reports on Monday suggesting otherwise, Budweiser’s Clydesdales are not being relegated to the barn. Indeed the iconic horses will remain a significant part of Anheuser-Busch InBev’s marketing playbook, including appearing in an upcoming Super Bowl ad, the brewer said Monday afternooon.

Speculation on the Clydesdales future was sparked by a story in the Wall Street Journal that stated Budweiser “will not trot out the traditional Budweiser Clydesdales for this year’s holiday advertising.”

That led to headlines elsewhere suggesting that the brand was giving the horses a “pink slip” for the holidays, or is “ditching” them, or putting them “out to pasture.”

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