Bud Light Wins Colorado Town Approval for 'Whatever, USA' Takeover
Posted in: UncategorizedBud Light’s town takeover ad stunt has survived, after a little cash infusion.
The Crested Butte, Colo. town council on Thursday evening unanimously approved a special event application that will convert the mountain community into a giant Bud Light-branded party the weekend of Sept. 5-7.
The approval, which was reported by local media including the Denver Post, came despite opposition from some residents who complained about the secrecy of the marketing stunt, which was negotiated behind closed doors by town officials. People also were upset about being inconvenienced by the event, which will rebrand the town as “Whatever, USA” for the weekend. But other residents supported the event, which will use the town as a stage for a national ad shoot.
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