Bud Light Will Take Over a Town for Summer Campaign
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Bud Light plans to take over a town for a weekend as part of its summer ad campaign, but it is trying to keep the location a secret, for now.
The effort — called “Whatever USA” — is the latest campaign for the “Perfect Beer for Whatever Happens” push that broke during the Super Bowl. Those ads featured hidden-camera style footage of a man who encountered celebrities such as Arnold Schwarzenegger during a rollicking night out on the town.
This time, the Anheuser-Busch InBev-owned brand is inviting consumers to audition to visit the unspecified town for a weekend in August “filled with spontaneous fun and surprises around every corner,” according to a statement. The promotion is featured in a TV ad (above) that will debut tonight. The campaign is by BBDO, which also handled the Super Bowl campaign.
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