A-B InBev’s Super Bowl Plans Include New Bud Light Tagline
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“Here We Go” is going bye-bye. The four-year-old Bud Light tagline will be shelved as the nation’s largest beer brand unveils a new campaign during the Super Bowl that includes two celebrity-filled spots shot in New York City, Anheuser-Busch InBev executives said in interviews this week.
The new tagline, “The Perfect Beer for Whatever Happens,” is based off a “totally new positioning for the brand” that will be “a little more reflective of millennial values,” including optimism and an openness to “get out there and experience the world,” said Rob McCarthy, VP for Bud Light.
The brewer also plans to air a third Bud Light Super Bowl spot promoting a new aluminum bottle. Budweiser will get two ads, including one starring the Clydesdales and another that is a tribute to soldiers returning from Afghanistan.
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