Bud Light is the Antidote to 'Overwhelming' Craft Beer Selection, Says Bud Light
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Bud Light, which has struggled amid the craft beer revolution, has a new message for drinkers: Simple beer is good, too. In new ads the nation’s largest brew touts its “four essential ingredients” — water, rice, barley and hops — while poking fun at more complex brews with depictions of absurd concoctions like a beer garnished with a lobster claw.
The two spots, by Wieden & Kennedy, mark a new marketing phase in which Bud Light will put a concerted effort on promoting its liquid credentials, while promoting itself as “America’s favorite light lager.”
In doing so, Bud Light follows other traditional beer brands, such as Miller Lite and Heineken, that have sought to restore respect to mainstream lagers with product-focused marketing amid the rise of more complex craft ales.
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