Bud Light Flashes Back to the '90s During USA's 'Mr. Robot'


Bud Light flashed back to the ’90s during USA’s “Mr. Robot” on Wednesday night.

This week’s episode of the critically acclaimed drama opened with a fantasy sequence that pays homage to sitcoms from the 1980s and 1990s. That nostalgia carried into the first commercial break of the episode with spots that harken back to those eras.

This included the 1990 Bud Light commercial, “Everything else is just a light,” part of the beer giant’s broader campaign that eventually helped it dethrone Miller Lite as the best-selling light beer. The retro spot was originally created by DDB Needham Worldwide, now known as DDB Worldwide.

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