Hasta La Creative!

Bud Light says it is “up for whatever,” but Crested Butte, Colo. might not be.

Some residents in the small mountain community are rebelling against secretive plans by Anheuser-Busch Inbev to take over their town for a giant party Sept. 5-7. The brewer hopes the stunt will culminate a summer-long national ad campaign and consumer contest.

Bud Light touted the town as “WhateverUSA” in ads and sought to keep its identity secret all summer as part of its ongoing “Perfect Beer for Whatever Happens” campaign. More than 100,000 people applied to be flown to the unnamed town for the weekend and 1,000 were selected to participate.

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