Bud Light Ad Will Run on Spanish-Language Super Bowl Broadcast
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Another Bud Light spot in the new “Famous Among Friends” campaign from Wieden & Kennedy will debut in the Super Bowl, in Spanish on the Spanish-language telecast on Fox Deportes.
“Family Friends” adds a Hispanic twist to the campaign’s friendship theme, with friends given the status of family. The spot takes place at a party, where a voiceover introduces small groups of people enjoying themselves with a Bud Light as the cousins, the aunts and uncles, the compadres, and so on.
“We know friendship is particularly relevant for Hispanic consumers,” said Maria Teresa Garcia-Rosell, senior marketing director for Bud Light at Anheuser-Busch InBev. “We know they like sharing an emotional bond with their friends. Hispanics view their friends as family.”
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