Hasta La Creative!

Budweiser stole the Super Bowl pregame with a cuddly, cute puppy. But the King of Beers came out swinging in its second Super Bowl spot with a hard-hitting approach that proudly declared the nation’s third-largest beer as a “macro” brew. The ad, which aired for the first time during the game, also revived the old “This Bud’s For You” tagline that will anchor a new campaign to replace “Grab Some Buds.”

The campaign’s debut ad is notable for its swagger. The spot, by Anomaly, takes what appear to be shots at fruity micro brews and beer geeks. Bud is “brewed for drinking, not dissecting,” the ad declares over footage of three men who are caricatures of beer snobs. Then comes this: “Let them sip their pumpkin peach ale, we’ll be brewing us some golden suds.”

While those lines are sure to get attention, Budweiser VP Brian Perkins said the intent was not to criticize competitors or craft beer in general. Indeed, Bud-owner A-B InBev owns several craft breweries itself — including Goose Island — and also has jumped on the fruity beer craze with its Bud Light Ritas franchise.

Continue reading at AdAge.com