Hasta La Creative!

Here is something for all the avid beer drinkers today. A beer drinking session will just not be complete without something to carefully brand a certain beer preference. For the makers of Bud Light, a new buzzword is in the mix and it goes by the name of “Drinkability”.

It may seem simple and logical but the point of it all is that this buzz word is easily associated with beer or in this case Budweiser. Place it in an ad and for sure many people who are fond of this Bud Light brand will be passing it on or even use that word towards other drinks that do not necessarily have to be beer.

The new campaign goes beyond commercials that viewers of Super Bowl XLII saw in February, which presented benefits to drinking Bud Light that were exaggerated for comic effect. Among them were “the ability to breathe fire” and “X-ray vision.”

(Source) The New York Times

Brian Yalung is an Editor at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. He is the editor for Beyond Madison Avenue and Beneath the Brand Blogs of Talent Zoo.