Hasta La Creative!

BtoB Magazine, the leading publication for business-to-business marketers, will become part of Advertising Age, its sister publication on the consumer marketing side, Crain Communications announced Tuesday.

The move reflects the growing overlap between b-to-b and consumer strategies as both grow more focused on targeting and engaging specific customer groups.

As part of the merger, due to be completed by Jan. 1, a variety of BtoB’s features, daily digital news coverage and successful event franchises will be integrated into Ad Age’s overall product mix. The publication will continue all its scheduled events, webinars, virtual trade shows, print schedule and daily and weekly news coverage throughout the rest of this year.

Continue reading at AdAge.com