Hasta La Creative!

When UTest rebranded as Applause in May, it had the challenge of bringing together three previously separate brands, while keeping its core brand intact.

UTest was known for its app-testing service UTest, as well as two other products — Applause, an app-quality service targeted at marketing executives, and Apphance, an app-testing service for the developer community.

“The objective was going from three different point offerings to a much broader, integrated solution,” said Matt Johnston, chief marketing and strategy officer at UTest. “The rebrand was about building a much larger umbrella we could fit more of the point solutions under, instead of fragmenting under different brands with different names.”

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