BSC Young Boys: More than a game
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The BSC Young Boys is the traditional soccer team of the city of Berne. Since 1898 the team moves its fans and takes them on emotional rollercoasters – every match is an experience. A new image campaign should communicate the team’s values and benefits for the supporters such as emotion, authenticity and experience. For that, real fans were photographed live at the matches in order to capture these unique moments of joy, excitement or cheering. The slogan “Moving Moments” underlines the message.
Advertising Agency: Komote, Switzerland
Creative Director: Thom Pfister
Copywriters: Antonia Bekiaris, Christoph Albrecht
Art Director: Roland Zenger, Joël Weber
Graphic Design: Natalia Funariu
Advisory Service: Simon Schatzmann, Emma Isolini
Client BSC Young Boys: Alain Kappeler, Dominic Eichenberger, Roman Schenker, Daniel Moreno
Photographer: Fabian Unternährer
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