Brrraaainnss! The CW Cooks Up a Tasty Marketing Stunt for 'iZombie'
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If the way to a viewer’s heart is through her stomach, then the CW’s marketing efforts for the new horror-comedy “iZombie” are nothing if not brainy.
Beginning Wednesday, the network is deploying “iZombie”-branded food trucks in select pedestrian-friendly locations in New York and Chicago. On the menu: cerebrum-shaped cake pops and ramen burgers (depending on your perspective, the noodle-y buns either resemble brains or viscera).
The first “iZombie” truck rolled up Wednesday afternoon outside 195 Broadway, which just so happens to be the headquarters of OMD USA. On Thursday, the CW will greet passersby near Carat North America’s 42nd Street HQ with a hearty “brain apptit,” while Friday will find the truck doling out brain food in Times Square.
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