Browser Maker Opera's Ad-Tech Arm Pays Brands $100,000 for Mobile Video Ads
Posted in: Uncategorized
Opera Mediaworks, the ad-tech arm of browser-maker Opera Software, is handing out $100,000 to advertisers who commit to creating video ads specifically to run within a mobile site or app’s content feed.
Brands who have signed up for Opera’s Native Video Fund include Adidas, fast-food-chain owner CKE, General Motors, TV network History, consumer electronics maker Lenovo, game developer Machine Zone, Walt Disney Studios, anti-smoking organization Truth, the U.S. Navy and Viacom Entertainment Group.
Brands have to figure out how to get people’s attentions on smaller screens. That has led to top creative agencies like 72andSunny to “consider what our production practices are around producing for the mobile environment, because it is different,” said the agency’s chief production officer Tom Dunlap.
Post a Comment