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Brothers & Sisters has announced that it will invest all of its future profits into the work of charities and non-profit organisations; becoming the first ad agency to transform into a social enterprise.

The agency is changing its articles of association – the rules company officers must follow – to stipulate that all profits should be invested in social causes. In addition, its corporate charter will state that the shares of the company cannot be sold unless there is a legal guarantee that its not-for-profit status is maintained.

This move officially makes Brothers & Sisters a social enterprise; a company which trades commercially but gives all profits to charitable causes.