Jul
12
Broadway Uses AR to Get People Into Theaters
Posted in: UncategorizedThe pandemic was tough on the theatre industry. When theaters reopened in September 2021, trade association the Broadway League turned to augmented reality to capture theatre-goers’ imagination. In partnership with the data activation arm of Ericsson, Emodo, The Broadway League launched the Holiday Show Globe, an AR campaign that ran for three weeks in December,…
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