May
29
Broadcasters Return a Record Number of Low-Rated Series
Posted in: Uncategorized
TV’s ongoing ratings erosion has given a new lease on life to lightweight broadcast shows that in any other era would’ve ended up on the scrapheap.
According to Nielsen live-plus-same-day data, the Big Four broadcast networks this past season renewed more low-rated scripted series than ever before, as the average rating for a show picked up for 2015-16 was a 1.9 in the adults 18-to-49 demo. That marked a 5% drop from the year-ago 2.0 average and a 17% decline from the 2012-13 campaign’s 2.3 rating.
Going back to 2011-12, which also happens to be the last time a network averaged north of a 3.0 in the demo over the course of a broadcast season, the average rating for a renewed series was a 2.5.
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