Jul
16
Broadcasters Bet Big on Pooling Their Attribution Efforts. But Will It Pay Off?
Posted in: UncategorizedThe television industry is widely predicted to be on the cusp of a revolution in how advertisers can target viewers, one in which broadcasters hope to slash their ad load without sacrificing revenue. In the industry’s early attempts to enable this ideal at scale, differences of opinion when it comes to the very fundamentals of…
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