May
11
Broadcast Upfront Could Be Down as Much as 20%
Posted in: UncategorizedNEW YORK (AdAge.com) — Early predictions for this year's TV-upfront market are grim. The betting on Wall Street is that the broadcast networks will see a 10% to 20% decline from the about $9.23 billion in commitments from marketers secured last year, which could mean the networks will be lucky to notch a take between $7.4 billion and $8.2 billion.
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