Hasta La Creative!

TV upfront negotiations are nearly a mirror image of last year’s deal making. 

While networks have started securing ad commitments for the fall season, deals are not expected to move in earnest until next week, with major broadcasters poised to close business by mid-June, according to media buyers and people close to the networks. 

As ratings erosion continues at the broadcast channels, more money is expected to move to cable, with media buyers predicting dollars at broadcast will be flat to down from the $9.2 billion it notched last year. Cable brought in $9.8 billion in last year’s upfront.

Continue reading at AdAge.com