Aug 15

Broadcast TV Ad Revenue Falls 4% as Auto Pulls Back

Posted in: Uncategorized

NEW YORK (AdAge.com) — Total broadcast TV ad revenue fell 4% in the second quarter of 2008, and 1.3% for the first half of the year, according to an analysis by the Television Bureau of Advertising. The numbers re-emphasize the tough environment in which the medium finds itself.

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