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Companies should develop data security plans because they’re bound to be subject to data breaches, said Federal Trade Commissioner Julie Brill during a discussion about privacy issues at New York’s sprawling Advertising Week event.

Firms should address data privacy and security as two sides of the same coin, she said during a panel hosted by ad industry law firm Davis and Gilbert. “Everyone is going to be subject to a breach,” she suggested, referring to companies at risk of data hacks and leaks. “It’s just an issue we’re going to have to address.”

Planning for data security, she added, should be an ongoing process involving risk assessment, who has access to data and data minimization — meaning limiting the amount of data harvested.

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