May
12
Brazilian Cosmetics Company Breaks Rules to Build Brand
Posted in: Uncategorized
Juliana Dubois Fava was an up-and-coming category manager at Unilever when she got a call from her former boss asking her to help create a cosmetics brand. The startup would live within O Boticrio,
Brazil’s biggest beauty company.
During an intensive research and development period that coincided with a flood of new makeup brands in Brazil, one insight stood out. “We realized everyone was afraid of makeup and following the rules — and that could be our main point of differentiation,” said Ms. Fava.
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