May
21
Brazilian Agency Hopes to Do Good — And Do Business — in Poorest Communities
Posted in: Uncategorized
Brazilian slums were in the news recently when video taken from a police helicopter in Rio de Janeiro showed bullets raining down on a drug trafficker from one of the city’s notorious favelas. The episode reminded Brazilians that the slums and drug lords are still doing business in spite of broad-scale pacification efforts.
The shootout comes at a time when an ad agency in Rio wants to teach poor people in the slums how to be consumers.
The agency NBS (for “No Bullshit” — no kidding) has set up an office in one of the worst slums in Rio after conducting more than 800 interviews with inhabitants from ages 18 to 65 regarding their expectations and hopes for the area.
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