Brands Use College Football Championship as Social-Media Warm-up
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A brand new, high-profile event like the College Football Playoff National Championship is sure the catch the eyes of marketers, particularly for real-time marketing opportunities. So it’s no surprise that during the game on Jan. 12, brands ranging from Nike to KFC were tweeting pictures, jokes and congratulatory remarks. “The new college football championship, even in its first year in the new format, saw a good number of brands jumping in to the conversation,” said Chris Kerns, director of research and analytics at Spredfast, a social marketing company, in an email. “With the Super Bowl, Oscars, and Grammys coming up, it seems that social media teams are getting ready for big event season.” Below, see some of Monday night’s best tweets:
After tweeting out one photo supporting the Ducks and another supporting the Buckeyes, Nike tweeted out a striking photo, albeit fake, of the coin toss.
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