Sep
10
Brands Should Stop Trying to Be Publishers
Posted in: Uncategorized
If buzz implies truth, then there is no doubt about it: Every brand must be a publisher. It’s the mantra for advertising in this social age.
If you believe this, then every brand should have a newsroom watching for flashes of cultural zeitgeist and coming up with witty retorts. Oreo is heralded for telling people to dunk in the dark when the Super Bowl’s lights went out, and it earned a lot of impressions and a bunch of new Twitter followers from that clever and timely tweet.
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