Brands Remain Silent on Caitlyn Jenner, for a Variety of Reasons
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Three days after Caitlyn Jenner introduced herself to the world on the cover of Vanity Fair — sparking an outpouring of media coverage and social media chatter — one cohort remains noticeably absent from the conversation: brands. And so far, Ms. Jenner has not spoken with any companies about potential sponsorships, according to a person familiar with the matter.
Fewer than 24 hours after Vanity Fair released its July cover, there were nearly 30,000 mentions of “Caitlyn” in the media, according to analytics firm IQ Media. That squashes the 5,500 mentions Kim Kardashian got when Paper magazine sought to “break the internet” last December with its provocative cover.
But the only major non-media brand to reference Ms. Jenner publicly during that time was Pizza Hut, whose U.K. account tweeted that she was “welcome at any time” — and later deleted the message.
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