Brands plot the future of retail at Shoptalk
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If there’s one industry in need of a crystal ball, it’s retail. Recent years have seen a host of native ecommerce upstarts challenging legacy brands, while changing consumer expectations and tastes threaten existing supply chain, delivery and marketing strategies.
Many marketers hoping to fashion the right playbook for survival are attending Shoptalk, the annual retail-focused conference, this week in Las Vegas.
Now in its fourth year, the event is expected to draw 8,400 attendeesincluding more than 2,800 representatives from retailers and brands. Nearly 300 speakers will share insights in a packed schedule of more than 100 sessions. Ad Age will be running behind-the-scenes video coverage during the conference, which runs from Sunday through Wednesday. But here’s a little of what to expect from the stage:
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