Aug
03
Brands Grow More Sophisticated With In-Housing Strategies
Posted in: UncategorizedBrands are in-housing programmatic media buying more often, but many have also reverted course. Nearly 70% of brands in the U.S., Europe and Latin America have at least partially in-housed programmatic media buying, according to a recent survey from the Interactive Advertising Bureau (IAB), up from 65% in 2018. However, 16% of brands are outsourcing…
Post a Comment