Aug
06
Brands: Don't Let Your Hashtag Strategy Turn Into a #Fail
Posted in: UncategorizedThis planning season, hashtags are all the rage. Put one on the print ad! Tag the end of the spot! Add it to the waiting room brochure!
As we’ve seen, hashtags like #askjpm, and #myNYPD are the latest examples of brands that thought their hashtags were an amazing idea until they blew up into a wildfire of negative sentiment.
Yet we’ve also seen a lot of well-used hashtags, like the recent #allin from Adidas during the World Cup or #6secondscience from GE. But what separates a #win from a #fail?
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