Mar 06

Brands Continue to Overlook Women Over 40 as a Group Worth Marketing To

Posted in: Uncategorized

It is no secret that women hold the keys to household spending. And despite earning 80 cents on the dollar (and far less for women of color), their share of personal wealth in the U.S. keeps increasing–to about 60 percent–meaning they will have close to $22 trillion (that is not a typo!) by 2020. Women…

Related posts:

  1. Why Marketers Don’t Need to Worry About Contributing to Gen Z’s Alleged Tech Addiction At a time when so much attention is being given...
  2. This Year’s NewFronts Showed Digital’s Aggressive Push to Become the New TV Eight years ago, I was lucky enough to be working...
  3. 5 Tips for Protecting Brands From Preying Covid-19 Counterfeiters As with any supply and demand scenario where official channels...
  4. How Deep Learning Can Help You Work Smarter, Not Harder These days, marketers and agencies using self-serve tools to buy...
Tags:
No Responses to “Brands Continue to Overlook Women Over 40 as a Group Worth Marketing To”

Post a Comment