Brands Are in Love With the #WhatIsLoveIn4Words Game, but They Only Love Themselves

Vanessa Bayer comes on to everyone in an elevator in Audi’s Fifty Shades of Grey spoof. http://adweek.it/17mGIgB

A Twitter hashtag game like #WhatIsLoveIn4Words is irresistible to brands. It’s easy, and the answer is simple: With only a few exceptions, they love themselves first.

Check out a slew of brand posts around the hashtag below. Beats by Dre gets our grudging respect for being so uncreative, they were actually creative.



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