Jan
10
Brands and Agencies Are Bullish on New Walmart Advertising Partners Program
Posted in: UncategorizedThe Walmart Advertising Partners program is officially live, giving brands direct access to Sponsored Product campaigns on Walmart-owned platforms. And although advertisers have seen similar functionality elsewhere–and early partners concede the program is kind of a mess–agencies say they’re committed and brands are chomping at the bit. Early results from some beta API partners, which…
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