Oct 04

BrandMAX 2012: ‘Big data itself does nothing’, says Co-operative’s insight chief

Posted in: Uncategorized

Neil Carden, the Co-operative’s head of insight and planning, claims that possessing “big data” itself “does nothing”, but that its use allows marketers and businesses to create value for customers.

No related posts.

No Responses to “BrandMAX 2012: ‘Big data itself does nothing’, says Co-operative’s insight chief”

Post a Comment