Oct 01

Branding to LGBTQ+ Communities Should Be a Metrics Innovation Goldmine

Posted in: Uncategorized

Sometimes the most creative aspect of a campaign is its results. I’ve seen success measured in the number of phone calls to Sweden and the volume of “Lucky Iron Fish” distributed worldwide. Match.com could just tout memberships but instead measures the number of second dates they’ve made possible. It’s a more compelling metric. Many mighty…

Related posts:

  1. Crotches Are King in Betabrand’s Test of 30 Different Ad Photos Advertising lore would have us believe that attractive women...
  2. Supporting Your Brand By Measuring What Matters As part of the CMO Reboot Playbook: Reallocation of Spend,...
  3. Beyond Attention Metrics: Why We Need a Consumer-First Media Ecosystem For advertisers, attention is emerging as the new standard for...
  4. ‘Sustainability Plus Profitability’ Requires a Unique Metrics Mix Brands want to be more sustainable, but they’re also under...
Tags:
No Responses to “Branding to LGBTQ+ Communities Should Be a Metrics Innovation Goldmine”

Post a Comment