May
16
#BrandFailures Are Epidemic on Twitter, So Stop With the Q&As
Posted in: Uncategorized
Recently, brands encouraging consumers to engage in Q&As with them have been experiencing entirely predictable wrath — begging the question: What did they expect?
Looking at some recent epic Twitter Q&A #Fails, it seems clear that brands should stop risking their reputations by asking people to tweet them love messages. Because really, that’s what I believe the social media teams thought they’d get when they opened Q&As on Twitter.
The truth is: Twitter’s easy avenue of communication with consumers is fraught with danger for brands. Some examples:
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