Hasta La Creative!

In its new “Smart from the start” campaign, Brandeis University points up its historic association with Albert Einstein as well as its involvement in the creation of Smart Balance spread, a butter substitute developed by campus scientists. Einstein once said, “Nothing will benefit human health and increase the chances for survival of life on Earth as much as the evolution to a vegetarian diet,” but he didn’t specifically mention margarine. So I assume Einstein played no part in the Smart Balance saga, though he probably was hungry after coming up with the theory of relativity. Frankly, if he was smart enough to figure that out, he surely concluded that cream cheese or Nutella are the way to go, spread-wise. Particularly when slathered on an Einstein Bros. bagel. (Gatorade, by the way, was developed at the University of Florida—you can look it up.)

—Posted by David Gianatasio