Branded Content Is Getting a Bad Rap, but Brands Have Stories Worth Sharing


“Old Navy clothing makes you look like a tacky murderer.”

“Snickers only satisfies you for about 8 minutes then makes you hate yourself for the rest of the day.”

“Contextual content is publishers saying to brands, ‘We will camouflage your ads to make them look like news stories.’ “

Continue reading at AdAge.com

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