Jun
11
Branded Content Initiatives Help News Publishers Rake In Revenue, But Some Remain Wary
Posted in: UncategorizedPublishers have been hesitant to devote more of their digital budgets to branded content initiatives, despite the fact that those that do take the plunge reported strong profit margins, according to the new Branded Content Project study from the Local Media Consortium and the Local Media Association, released Tuesday. The Branded Content Project is part…
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