Mar
16
Brand USA Searches for Creative Agency
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: The quest for changing the image of America in order to boost tourism numbers continues. In late 2014, we brought you word that Brand USA boosted Ogilvy PR to its global media partner in order for the agency to oversee its press operations and coverage across the globe. The goal was to make sure the messaging across all global platforms was positive and consistent.
Now, with the public relations taken care of, Brand USA is looking to bolster its creative component.
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